Philosophy
Sweeke Creative is....
Creative. Marketing. Strategy.
Strategy is the glue that binds the whole campaign together, to keep the project on-brief and focused in the right direction.
Marketing steers the creative approach to appeal to the target market.
Creative output is determined by the marketing direction and in turn driven by the strategic plan, and emphasises innovative approaches towards solving the initial problem.
Sweeke believe that design and creativity make a difference.
When it is targeted to the right audience, for a specific purpose or outcome, it is meaningful design, it is effective communication.
It can change perception, it can shape reality. It is what Sweeke strive for.