Identity
Effective identity systems aren't exactly created overnight, they are carefully, cleverly, and throughtfully crafted after thorough research into the market environment, the target audience, and with consideration for the client's future aims and goals.
Sweeke Creative specialises in visual identity systems, whether it be for the corporate sector, community initiatives and sporting clubs, special events and festivals, and non-profit organisations.
Client: Northside Musculoskeletal Health Clinic
Project: Logo, Stationery, Uniform, Signage
Process: A fresh young start-up business wanted a professional image. The deep red graphic element represents the journey one undergoes in a visit to the health clinic. Patients come in feeling tense, strained, heavy and uncomfortable, then the health practicioners work their magic, leaving patients feeling de-stressed, at ease, light and comfortable. The unusally long specialist word 'musculoskeletal' was broken down into two parts with different font weights to enhance legibility and readibility. <top>
Client: Noosa 4wd Tours
Project: Rebranding of Logo, Stationery, Vehicle Graphics (concept/pitch)
Process: The Client wanted to rebrand their entire business, as the old identity was dated and tired looking. The rough edged treatment, disproportionate kerning and varying of the baselines of the type represent the bumps and dips in the journey of a 4wd. The sun element and deep maroon color were chosen due to their relationship with Queensland (the sunshine state), and maroon being the offical colour. All type was made lowercase to indicate a modern contemporary feel. <top>
Client: Sweeke Creative
Project: Interim Logo and Branding, Stationery, Presentation Folders, Website
Process: The creation of a corporate identity from scratch, with the personality of the business the emphasis. <top>
Client: Redcliffe Hospital Foundation
Project: Logo and Branding (concepts)
Process: A newly established foundation needed a logo identity in order to obtain corporate sponsorship and funding for events and other activities to be undertaken. <top>
